Visual explanation of scenario-based strategizing
How to evaluate strategic plans
against different scenarios.
EIDOS - FUTURE VALLEY
An investor wants to build a hotel in beautiful Future Valley.
Please scroll down to view the strategy!
The investor needs to decide on a hotel type...
The investor prefers a country-style hotel...
...with a nice outdoor pool.
The investor thinks about an approach to positively influence politicians to support the plan...
...and about activities for the target group.
The investor also decides on the marketing focus and adds special features for the target group to ensure a longer stay at the hotel.
How robust is the strategy in the case of a climate change scenario?